Kels Converse
education
Join the Biz With Boundaries waitlist

Kels Converse
education
Biz with Boundaries

The 8-month
mastermind that turns and capacity into clients chaos into clarity clarity into capacity and capacity into clients

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We both know you didn’t go full-time just to burn yourself out.

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Want space? Want simplicity? Want systems that support you? Want a thriving business and the freedom to enjoy it?

I want that for you, too. So I built a program to help get you there.

If there was a proven path to a thriving photography business that gives you the financial and energetic FREEDOM you’re dreaming of without the overwhelm, chaos, and stress…

Would you be willing to redirect the energy you’re currently pouring into social media algorithms, scrutinizing your “About Me” page, nitpicking your inquiry form, investing in lackluster content days and workshops, questioning your sales process, juggling finances, and indulging clients that aren’t aligned with your values?

Hear me out...

What if you poured that energy into a process that will actually help you get to where you want to go, step by step?

Kels Client

Burnout is the #1 symptom of a business that isn’t built to support you.

Burnout shows up when...

You’re spinning your wheels trying to turn views into inquiries
You’re booking clients, but somehow still feel behind
You finally hit a sustainable monthly income, but you’re too buried to enjoy it
You know what needs to change, but you never seem to make time for it
Julie Jeff compressed
This isn’t a motivation or a mindset issue, my friend.
It’s a systems issues, a structure issue, a strategy issue.
And the solution isn’t to put your head down and hustle harder.
If being hard on yourself was going to work... 
it would’ve worked by now.

I want to help you unlearn...

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  • Letting your business control you instead of the other way around
  • Saying ‘no’ to things you love because your workflows and systems aren’t actually serving you
  • Setting systems up halfway, and then drowning in the upkeep of your processes
  • Cringing at consultation calls and minimizing your value in front of clients
  • Reacting to a ‘no’ by lowering rates just to hear a ‘yes’
  • Shying away from shining a spotlight on your worth
  • Comparing your packages, website copy, gallery, style, values, or ideal client to everyone else’s
  • Refreshing your inbox and impatiently waiting for inquires that just. don’t. arrive.
  • Striving for an income goal instead of striving for a business that WORKS and SUPPORTS your real-life goals
  • Saying YES to inquiries that don’t serve you

While you unlearn a lot of the habits and instincts that aren’t serving you, I’ll help you embrace and create new routines that help you remove roadblocks and reach for more.

I came  in  just  wanting  to
grow,  but  I  left  with  so  much
more.  Confidence,  clarity,
and  a  strong  foundation.

@paytonrademacherphoto

After mentoring wedding industry photographers for the past several years, I’ve noticed some trends…

There are three major reasons why photographers stay stuck in burnout, unable to hit the business goals or achieve the freedom they’re dreaming of:

01.

No tangible marketing techniques (or tracking)

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aka – you look to others to see what they’re doing instead of digging to find what works for YOU

Raise your hand if:
  • You based your packages and/or prices on what others in your niche/area had on their website…
  • You look to others for inspiration when you need to write content for social and  your website…
  • You see a successful photog doing something and your first thought is that you should do that, too.
02.

A huge scarcity mindset

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aka – you look to others to see what they’re doing instead of digging to find what works for YOU

Raise your hand if:
  • You based your packages and/or prices on what others in your niche/area had on their website…
  • You look to others for inspiration when you need to write content for social and  your website…
  • You see a successful photog doing something and your first thought is that you should do that, too.
03.

No personalized business strategy

Mount Willard elopement wedding in the Fall at sunrise.
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aka – you look to others to see what they’re doing instead of digging to find what works for YOU

Raise your hand if:
  • You based your packages and/or prices on what others in your niche/area had on their website…
  • You look to others for inspiration when you need to write content for social and  your website…
  • You see a successful photog doing something and your first thought is that you should do that, too.

Feeling seen? Good, because these are all completely fixable!

trust me, I’ve done it.
And I want to help you do it, too.

You can have a successful photography business (one that you are in complete control of) that gives you the freedom you’ve been looking for.

The best part about freedom? 
It looks however you want it to look.

Freedom might look like..

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Maybe for you, freedom is 
all of these things combined.

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This can be your reality — but it only happens when you treat your business like a BUSINESS, and that means:

Implementing tangible marketing tactics and strategies to consistently show up in front of your dream clients, and say what they need to hear in order to fall in love with you (and fill out your inquiry form)

Dropping the scarcity mindset that makes you say yes to every single inquiry and is keeping your prices low

Crafting a customized business strategy that encompasses every dream and wish that you have for YOUR business and life (not someone else’s) so that you can work smarter and not harder

Which is EXACTLY what you’ll do inside...

Biz with Boundaries

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An 8-month mastermind for wedding and elopement photographers who are craving time, financial, and energetic freedom within their business.

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Biz With Boundaries will show you exactly how to implement tangible marketing tactics and strategies, drop your scarcity mindset, and craft a customized business strategy that encompasses every dream and wish that you have for YOUR business and life.

Paired with personalized coaching and support from not one but three coaches, actionable to-do’s at every step, plus homework reviews, this mastermind has literally everything you need to show up confidently inside your business – so you can make your biggest business (and life) goals come true!

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But who am I to tell you how to run your business?

Hi friend, I’m Kelsey!

And I’m rooting for you with my whole heart. I’ve been exactly where you are, hustling away, wondering when exactly the freedom was going to find me. I waited, kept hustling, kept upgrading my gear and my skills, and then I realized that freedom wasn’t going to find me. I had to find it.

I had to set boundaries, support my goals, and fight for the freedom I’ve found today.

I learned everything I needed to know about running a successful, sustainable photography business, and now I share it with photographers like you (because trust me when 
I say there’s always room at the table for more successful photographers). I love championing your success!

Here's where my journey has taken me...

Year two

NOT treating my business like a business
$164,000

Year three

Started treating my business like a business
$180,000

Year four

Continued treating my business like a business
$187,000

Year five

Scaled my team, traveled 10+ weeks out of the year
$310,000
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Once I started treating my business like a business, the amount I worked actually went down while my income went up

And the best part? No burnout! It’s the classic “work smarter, not harder” advice everyone’s always talking about, except I figured out exactly how to work smarter.

Yes, learning about how to market properly to my ideal client and unlearning my scarcity mindset allowed me to make massive shifts in my business. But do you want to know the thing that made the biggest difference?

It was digging deep and crafting a customized business strategy that worked for me and my goals – one that took into account my dreams, my hopes, and how I wanted to live MY life (because that’s the only kind of business I could be literally obsessed with showing up for).

And that’s why I’ve put together Biz With Boundaries. So that you can receive all the business knowledge necessary to build a thriving business, and so you can get personalized help and guidance from me (and support coaches) along the way.

Take their word for it.

Bridget Stephenson Photo

Bridget built a business around her dream life, increasing her average booking rate from $5,350 to $8393 while splitting her time between the East and West coast

Erica Warren Photo

Erica grew from new photographer to $100,000 in 2 years

Rock and Wander

Lindsay doubled her income and started booking destination elopements in her dream location

What you’ll get (& why it matters)

This isn’t a workshop, course, or training you’ll watch and forget. BWB is a lifestyle and mastermind experience, which means you’re supported at every step, and not just by me!

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01.

The Biz With Boundaries Program (+ Lifetime Access)

10 action-oriented learning modules with tons of insights and zero fluff (who has time for fluff, anyway?!). Each module has education and implementation steps that move you further along the path to tangible success and freedom. The best part? Each lesson (inside each module) is 30 minutes or less — my goal is to help you avoid overwhelm!

  • successful framework built by a photographer for photographers
  • tangible support from experts, coaches, and fellow students
  • continued connection to a community of successful photographers
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02.

4+ Monthly Live Group Coaching Calls

We’ll keep you accountable, answer your questions, and help you actually do the work.

These aren’t your average “watch me talk” calls. They’re interactive, hands-on, and designed to give you direct support. Whether you’re stuck on pricing, questioning your niche, or rewriting your inquiry response, bring it to the table and walk away with clarity. These calls are intended to give you space to address your current challenges, and learn from others in the program as they walk a similar path.

  • real-time strategy and coaching
  • hot seat time (aka personalized advice in a group setting)
  • get unstuck fast and move forward with confidence
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That's Bridget! She's here to help.
03.

12-Week Accountability Group Call Series

Join Bridget for 1-hour Q&A calls every other week! Calls will cover specific lessons to keep you accountable throughout the program and prioritize tasks and deliverables as they’re “due.” This is a great opportunity to get questions answered, learn from each other, and get guidance and perspective from Bridget.

  • encouragement + accountability that aligns with course lessons
  • continued collaboration amongst fellow students
  • answers to homework-specific questions
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04.

Weekday Coaching in Slack

Support doesn’t stop when the Zoom call ends! You can get feedback and encouragement from students, coaches, and me (Kelsey!) whenever you need it. Whether you’re in the thick of implementation, working through a module, planning a client experience update, or prepping for a sales call, you can drop your questions and ideas into Slack and get personalized on-demand guidance in a supportive space.

  • answers + accountability between calls
  • a safe space to ask questions as they arise
  • daily touchpoints to keep you moving forward
  • a supportive community of cheerleaders and friends
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Homework Reviews & Personalized Feedback

You’ll never have to wonder if you’re “doing it right.” Submit your work as you go and get tailored guidance to make sure your pricing, workflows, client experience, and marketing actually work for your business and your brand.

  • Kelsey + support coaches review your work
  • detailed feedback to help you improve quickly
  • no more second-guessing, you’ll know you’re on the right track
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06.

Access to Support Coaches

You’re not just learning from one expert, you’re learning from several. In addition to Kelsey, you’ll have access to support coaches (like BWB alumni Bridget, copywriting expert Sav, & more) who can answer questions, review your work, cheer you on, and bring their insights to the table to help you move forward when imposter syndrome strikes.

  • additional expertise from trusted professionals
  • faster feedback + diverse perspectives
  • feel supported at every step
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07.

Guest Expert Trainings

Sometimes, the missing piece of the puzzle is just outside your zone of genius — like taxes or brand design. You’ll hear from at least two guest experts who specialize in helping photographers grow businesses that are legally sound, financially strong, and visually magnetic.

  • past guests: The Legal Paige, Mollie from Between The Pine, Mackenzie from Eunoia Design Co. & more
  • tackle things you’ve been avoiding (hello, taxes)
  • add professional polish to your systems + style
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08.

A Vault of Templates, Trackers, & Tools

You don’t have to build everything from scratch. From workflows to pricing calculators to marketing templates, you’ll be able to access a database of resources that will help you implement what you’re learning.

  • spreadsheets that can calculate your pricing for you
  • plug-and-play templates, checklists, and calendars
  • scripts and outlines to help you stress less
  • practical tools that make it easy to take action
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09.

A Tight-Knit Community of Photographers

This is the place where friendships, collabs, and biz breakthroughs happen. You’re not going at this alone. Inside the mastermind, you’ll connect with other talented, big-hearted photographers who get it. You’ll be inspired, challenged, and supported by a group that wants to see you succeed.

  • celebrate wins (big and small)
  • share referrals and overflow work
  • get honest feedback from people who understand
  • create real relationships that last beyond the program

I finally  feel  like  a  real  business
owner- someone  who  can  market
with  confidence,  speak  to  their
ideal  client  clearly,  and
troubleshoot  when  things  feel  off.

@peaksandpearlsphoto

What you'll learn

Inside Biz With Boundaries, you’ll move through 10 powerful, turnkey modules — each one designed to eliminate overwhelm, unlock clarity, and give you tangible traction in your business.

What you'll learn

Inside Biz With Boundaries, you’ll move through 10 powerful, turnkey modules — each one designed to eliminate overwhelm, unlock clarity, and give you tangible traction in your business.

Intro: your road to freedom

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Module 1: Your Foundation

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Module 2: a 5-star client experience

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Module 3: Marketing 101

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Module 4: Pricing & finances

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Module 5: Sell without selling

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Module 6: Goal setting & Biz Strategy

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Module 7: Seo & Blogging

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Module 8: Organic marketing

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Module 9: Paid Marketing

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Module 10: automation & systems

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Intro: YOUR Road to Freedom

We’ll kick off the program by creating your personalized roadmap for success in the wedding and elopement photography industry. We’ll define your goals, values, and aspirations, and align them with actionable steps and timelines to create a clear pathway toward achieving your vision.

Module 1: Your Foundation

Build your biz on a foundation that reflects you. We’ll start by clarifying your brand, your dream clients, and what you truly want your life and business to look like — so every decision you make from here forward is in alignment with your goals.

  • rediscover your “why”
  • identify who you serve, and how
  • set goals that light you up (not drag you down)

Module 2: A 5-Star Client Experience

Say goodbye to custom chaos, and hello to a dreamy, streamlined experience that empowers clients and saves you hours. This module helps you create a client journey that delivers next-level service — without reinventing the wheel every time.

  • done-for-you workflows + questionnaires
  • systems that boost referrals and rave reviews
  • confidence in every step of your client process

Module 3: Marketing 101

Stop posting just to post. Learn how to market with intention, and get booked by people who already trust you. This is the beginner’s guide to visibility that actually leads to inquiries.

  • build your brand message
  • attract your ideal clients through styled shoots
  • harness the power of Google resources and tools
  • learn what actually needs to be on your site

Module 4: Pricing & Finances

Let’s take the mystery (& stress) out of money. Learn how to set prices with confidence, make profit on every booking, and finally feel in control of your biz finances.

  • plug-and-play Cost of Doing Business calculator
  • pick your pricing model + learn to communicate your rates
  • ditch money shame for empowered financial clarity

Module 5: Sell Without Selling

Sales shouldn’t feel slimy! This module teaches you how to convert inquiries into bookings through confident conversations that feel aligned with your values.

  • master client consultations
  • learn follow-up strategies that work
  • build confidence in communicating your value

Module 6: Goal Setting & Intentional Business Strategy

Build a business that supports the life you want, not the other way around. You’ll map out your year, your offers, and your schedule based on goals that come from your heart (and not a Pinterest checklist).

  • bring your big-picture vision into focus
  • set strategic, time-bound goals
  • build a calendar that makes space for rest

Module 7: SEO & Blogging

Want to show up on Google for years to come? SEO is your best friend. Learn how to write blog posts that bring dream clients straight to your inbox.

  • make your website work for you
  • write blog posts people (and search engines) love
  • increase visibility without chasing trends

Module 8: Organic Marketing

Take your marketing to the next level with platforms and strategies that amplify your reach. Whether you want to use social, ads, or Pinterest, you’ll learn how to do it with purpose.

  • advanced visibility strategies
  • content creation systems
  • show up where your dream clients are already looking

Module 9: Paid Marketing

Boost your visibility with intentional, data-backed ad strategies. Learn how to use paid platforms like Google (and soon Meta) to get in front of the right people (without wasting your budget).

  • intro to Google Ads
  • foundations for future Meta campaigns
  • make your marketing spend work smarter

Module 10: Automation & Systems

What if your business could support you when you’re offline? This module shows you how to streamline your processes to reclaim your time (and sanity)!

  • create workflows that do the work for you
  • learn what to automate, what to delegate, and what to stop doing altogether
  • step into your CEO role, not your admin one

Every single module is designed to help you build something that lasts. No more piecing together free advice or guessing your next move. This is the roadmap, the mentorship, and the accountability you’ve been missing.

Hannah went from $0 in revenue to $60,000 with a brand new business

“I simply wouldn’t be as far ahead as I am in my business without this mastermind. I was able to build a brand that I’m incredibly proud of that looks and feels completely professional and unique from the ground up. We went from having a concept of a business in January to fully booking $4,800+ elopement and micro wedding packages within 8 months. I couldn’t have done it without the ongoing support, mentorship from kelsey and from all of the ladies in the slack community cheering me on through all of the lows and wins!”

-Hannah
Trail Magic Elopements

Let’s get you where you want to go - faster - with these bonuses:

Bonus One

Monthly Marketing Strategy Calendar

A systematic spreadsheet that focuses on building your marketing strategy around your goals and ideal client. This allows you to be more intentional with your marketing strategy, and proactive with working towards your goals rather than constantly being reactive (and “posting just to post something”)

Bonus Two

Canned Email Guide

This bonus guides you through the process of crafting a seamless client experience through the power of automated emails. Learn what should be included at each step in the process and tailor it according to your own voice and style. It saves you time while allowing you to stay true to you.

Bonus Three

Business Planning Spreadsheet

This is really like 5 bonuses in 1 – it includes an inquiry tracker, metrics tracker, yearly calendar, and session tracker! This spreadsheet will help you understand your metrics and numbers, enabling you to make informed, strategic decisions about your business based on data and facts, not guesswork.

Bonus Four

Bi-weekly accountability calls

Join Bridget for 1-hour Q&A calls every other week! Calls will cover specific lessons to keep you accountable throughout the program and prioritize tasks and deliverables as they’re “due.”

Bonus Five

Instant Access to BWB

Enjoy 2+ weeks of bonus access to the BWB program when your application is accepted! This extra time allows you to get familiar with the BWB layout, meet and mingle with students via Slack, and attend Hot Seat calls to help you settle in and prepare to dig deep.

Bonus Six

Busy Season Marketing Plan

A 2-month social marketing strategy framework that will simplify your life during the busy season. You’ll learn how to streamline marketing tasks during busy months and benefit from a weekly social plan built to help you thrive.

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Meet your incredible support coaches, who will be cheering you on throughout your time in The Mastermind:

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Bridget Stephenson

Support Coach & Community Manager Extraordinaire

Bridget has been personally coached by me since 2022 — she’s used her skills to build a 6-figure elopement business that allows her to split her life between East and West Coast. Bridget’s main role as Community Manager Extraordinaire is to be your voice and make sure you are feeling supported along the journey. Community is a huge part of Biz With Boundaries!

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Sav Benavides

Copywriting Expert & Ethical Marketing Wizard​

As our Biz With Boundaries Copy Coach, Sav hosts monthly hot seat chats to help BWB students write better copy and shine a spotlight on their unique brand voice. She also monitors a copy-specific Slack channel, offering feedback, copy reviews, exercises, and suggestions to help students sharpen their copy skills and communicate with confidence.

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Charli McCarthy

Mindset Coach

Charli is a licensed clinical therapist, but in BWB, she is our mindset coach. She helps you overcome different mindset challenges that are holding you back, and helps you start each month on the right foot with a mindset reset call. She’ll help you find the right energy to build momentum in your business and in life.

The countdown is on!

Applications are only open until August 20th, or until all 12 spots have been filled.

In order to ensure that each person receives the personalized attention and feedback they deserve, spots in Biz With Boundaries are limited, and they will be filled on a first come, first serve basis based on your application date!

Apply for your spot in 
Biz With Boundaries!

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  • The Biz With Boundaries program (lifetime access)

  • 12+ live group coaching calls to hold yourself accountable and get your questions answered

  • Daily coaching support (weekdays) via Slack

  • Homework reviews with personalized feedback

  • Support coaches answering your questions and giving tailored feedback

  • Guest speakers that lead you through wedding photography-specific trainings

  • Countless resources including spreadsheets, templates, worksheets, trackers, calendars, and more

  • 5 exclusive bonuses, including a busy season marketing guide and business planning spreadsheet

  • Tight-knit community of wedding industry photographers, so you don’t have to go at it alone

Pay in full: $5800

6 payments of $975

12 payments of $525

Ready to apply to
Biz With Boundaries?

It's as easy as 1...2...3
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Fill out your application

We’re all at different stages, so let’s make sure you’re a good fit for the program, and that the grogram is a good fit for you and your goals!

01.

Check your email & DMs

If I have any clarifying questions about your application, I’ll reach out to you in the DMs. Otherwise, if I feel that this is the right next step for your goals, I’ll send over your acceptance email! (YAY!)

02.

Get accepted & choose your payment plan

In your acceptance email, you’ll be able to choose your payment plan and sign the contract to make it official!

03.
Submitting an application does NOT commit you to the program! It allows us to chat and explore if this program is a good fit for you and your business.
there’s no harm in applying!
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“I'm actually floored I considered not doing this program and so freaking glad I trusted her.”

Ah where to begin! BWB has completely changed my business. 6 years ago I officially created my business and had been doing it alongside my other full time job this entire time. I’m actually floored I considered not doing this program and so freaking glad I trusted her. Each week I learned an enormous amount of content that will forever change the way I navigate my client experience and will forever change the way I am able to challenge myself and constructively improve. Beyond that she’s a rockstar mentor. She’s there for you and she shows up in so many different ways. I felt taken care of and I felt the passion she had for not just teaching us but making me a stronger business owner. I cannot thank her enough!!!”

-Melanie Brown

Biz With Boundaries will help you remove BIG roadblocks…

say goodbye to
and hello to

Stress-checking your inbox for inquiries, guessing how to attract new clients, and posting random things on Instagram, just hoping that will do the trick

Implementing tangible marketing tactics and strategies to show up in front of your dream clients consistently and speak to their deepest desires and values.

Taking on low-paying, red-flag, boundary-busting clients and finding yourself even more burnt out and resentful at the end of every season.

Embracing an opportunity mindset that allows you to raise prices, say ‘no’ to inquiries that don’t serve you, and set boundaries that save your sanity.

Comparing yourself to what others are doing and looking to your competition to inspire your messaging, packages, or pricing.

Customized business strategies that encompass YOUR distinct dreams, wishes, values, and goals, allowing you to show up confidently at every. single. step.

Make 2025 the year that you finally do what it takes to put in the work that will help you reach your goals and achieve the freedom you’re dreaming of.

Questions others have asked before applying for Biz With Boundaries:

Not a problem at all! They are all recorded so that you can re-watch them when you are free. However, I do encourage you to join the lives when possible since it is better for accountability and allows you to ask questions about relevant challenges you’re facing.

No you do not – you can be a wedding, intimate wedding, or an elopement photographer. The education I’ve created is to help create a custom experience, no matter what you are looking to niche into. Everyone’s client experience, avatar, pricing, and marketing strategy SHOULD look different. We are all unique as business owners, and truly I want us all to be different. So no matter if you are planning to use this for your wedding, intimate wedding, or elopements business, this program can work for you.

You get lifetime access to all meeting recordings and lessons in Thrivecart, so you can do the work on your own time. However, you have direct access to me and the group for 8 months. This one-on-one access allows you to ask questions and get support to see results faster!

Yes, absolutely. All of the systems I use are simple to follow. Business can be overwhelming, so all of the videos are no fluff and give you step-by-step tutorials on how to get the work done. The resources I give you are fool proof, and are there to be customizable to how you learn and work. Then the hands-on office hours are a great opportunity to ask me any questions or get through any topics that feel challenging.

This is definitely not a course. This is a coaching program that holds you accountable. You’re not just going to click purchase and never hear from me again. While there are various videos to watch, it’s mainly to allow you to have full control of how quickly you want to work through modules and lessons. The time we have together on calls is focused on answering your questions, giving guidance, and creating action plans.Ultimately, a Mastermind holds you accountable. It’s a way to give you access to answers quicker, and in turn, see results much faster. PLUS, you’ll have support coaches in addition to me checking in to make sure that you’re moving forward towards your goals.

Absolutely! Don’t hesitate to reach out to me via DM @kelsconverse on Instagram if you have questions. I want to make sure you are 100% confident in your decision. Once you apply, I’ll reach out to schedule a call to chat more about the program and what to expect!

You've got two choices, friend...

You can leave this page behind and keep doing what you’re doing…

Or you can apply for a spot in Biz With Boundaries and finally start pouring into your business so it can pour back into you.

I invite you to spend the next 8 months with me and this program. You’ll spend time between bookings setting up automated systems and processes, implementing tangible marketing tactics and strategies, getting over your scarcity mindset, and bringing it all together into a customized business strategy that encompasses every dream and wish that you have for YOUR business and life so that you can finally achieve the freedom you’re longing for.

Don’t forget…joining the program also helps you work toward:

  • Having the time and money to travel for several months every year, the freedom to take random days off, treat your mom to breakfast, meet your girlfriend for a spa day, or your spouse for afternoon drinks on a whim.
  • A business that doesn’t require your constant attention but still runs smoothly in the background, consistently bringing dream inquiries into your inbox, while you’re out there living your best life.

All this and more is waiting for you when you...